The Method is a digital platform that simplifies marketing for ambitious startups and established businesses looking to grow their online presence. The brand needed to feel intuitive, trustworthy and a little bit magical, equal parts structured and story-driven.

This project involved building the brand from the ground up, including strategic positioning, tone of voice, full visual identity and digital rollout. The brand personality was crafted around the idea of being a “design-savvy sidekick,” someone who brings clarity to chaos and structure to great ideas. The tone is confident, supportive and playful, designed to meet people where they’re at and guide them toward growth.

Visually, the identity balances editorial simplicity with expressive, character-led illustration. Warm, earthy tones, a strong typographic system and a restrained use of colour create a calm, elevated aesthetic. From brand guidelines and social assets to website design and story content, every element is designed to guide users, not overwhelm them.

The result is a brand that feels sharp, charming and quietly powerful, positioning The Method as a modern mentor in the digital space.