Objective
To create a unique brand identity for a new Melbourne-based wine bar that felt cosy, inviting and full of character. The brand needed to appeal to a local audience looking for a relaxed, neighbourhood-style spot to enjoy natural wine, good company, and intimate vibes.

Approach
The name Olive became the cornerstone of the brand’s aesthetic, evoking Mediterranean warmth, comfort, and charm. This inspired a rich, dark olive green colour palette that flowed through every brand touchpoint, from menu design to signage and interiors. Playful hand-drawn illustrations and a custom logotype gave the brand a sense of whimsy and familiarity. Typography choices and layout design were intentionally unfussy, echoing the laidback and welcoming tone of the bar.

Outcome
A cohesive and characterful brand system that brings Olive to life across physical and printed touchpoints. The identity feels organic yet distinctive, with a strong personality that invites people in. From the drink menus to storefront signage, every element works together to create an intimate and memorable experience, one that encourages guests to “Come for a wine, stay for the vibe.