Overview
We won a national pitch to design Libra’s workplace-ready period care kit and we saw an opportunity to do more. We developed a full campaign reframing period products as something every office should provide, just like toilet paper or tea bags.

The Challenge
Period products remain a private, often stigmatized topic in professional settings. Libra wanted to shift perceptions by making these products feel accessible, essential, and normalized in workplaces, but with a tone that balanced professionalism with warmth and approachability.

The Approach & Execution
I designed two kits: a clean, branded B2B box for buyers, and a warmer “office essentials” influencer box to create cultural momentum. I also created a series of sponsored social posts to roll out the campaign on TikTok and Instagram. Rolling out nationwide, these boxes are now helping Libra build visibility with both businesses and the public - changing perceptions of what workplace essentials can look like.