For over three years, I’ve led the design and rollout of Libra’s social content, creating scroll-stopping visuals that reflect the brand’s bold, body-positive voice. Beyond social, I’ve worked across digital, print, and OOH to help shape a consistent, impactful identity across all touchpoints.

This has included everything from animated Instagram carousels and web assets to full-page magazine takeovers and national OOH placements. One highlight: adapting the UK campaign “Never Just a Period” for the Australian market. While the original campaign was developed in the UK, I led its adaptation for the Australian market, ensuring the visuals met local brand standards while delivering maximum impact across formats, including national bus wraps and digital OOH.